Saving $3.6M on Chase Autosave modernization costs
May 2023 - September 2025
Launched
I contributed to the redesign of the Autosave experience, simplifying the existing user flow and saving the business $3.6M in modernization costs.
Context
Rebuilding a savings tool by removing low-usage features
Autosave helps Chase customers automate transfers from checking to savings. By 2023, it had two problems: a costly, aging backend that required $3.6M to modernize, and overlapping functionality with Chase's Pay & Transfer product that confused customers about which tool did what.
The decision was made to decommission the Autosave backend and rebuild on top of Pay & Transfer's infrastructure. That meant removing features real users were actively using — custom goals, safety net, and daily transfers — and winning back trust on the way out.
This was as much a change management problem as a design problem.
Pay & Transfer
Autosave v1 (2022)
What I owned
Simplified rule creation flow on the new Pay & Transfer backend
Communication strategy for users losing existing features
Recurring and deposit-based transfer experiences
2025 reintroduction of custom goals and target amounts based on user feedback
Four phases of transformation
Simplify by subtraction
Custom goals and safety net had low engagement (11% each), but real users depended on them. I led the design for sunsetting these flows while preserving general savings — the rule type with the highest engagement (78%).
General savings as the only transfer rule
Communicate the change
Removing features users were actively relying on meant a serious risk of lost trust and surprise fees. I designed a multi-channel communication strategy spanning marketing emails, statement messages, and in-app notifications — each tailored to the specific impact a user would feel.
Marketing emails
In-app notifications
Rebuild on Pay & Transfer
With the backend consolidated, I redesigned the rule creation experience to support both recurring and deposit-based transfers using the new infrastructure. The challenge was making one unified flow feel as simple as the old single-purpose tool.
Recurring-based transfer
Deposit-based transfer
Earn back what we removed (2025)
After launch, user feedback made clear what we had underestimated: people wanted goals back. I'm currently leading the reintroduction of custom savings goals and target amounts, plus transfer history and savings totals — reinforcing the value of the tool over time.
Transfer details and past activities
Transfer with target amount
Web design
Web responsive design
Impact
Reducing costs
The new Autosave moved $763M for 2.2M monthly users. The migration eliminated $3.6M in modernization costs and $1M in annual upkeep. The 2025 work is restoring features the original sunset removed — informed by what users actually told us, not what we assumed they'd accept.
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